Leisure Reading: Publish & Prosper: Blogging for Your Business
I do not blog for business. Nevertheless I read this book, in the hope of finding some good blogging ideas.
The book does provide insights on how a company should blog. It persuades managers to deviate from the conventional goal setting business model and just kick start company blogging. Many successful, income generating company blogs start small. Managers should not be afraid of leaking business secrets and should embrace for openness. This advice shines. Today, too many self-help books and management books stress too much on goal setting and planning, as if you will succeed once you set a goal, or you are doomed. They overlook that success can be achieved the other way round, with trail-and-error and plan-as-you-go strategies. “Act first, plan later” on p47 summaries best the authors’ view. I particularly like the quote from business guru Tom Peters,
Ready.Fire.Aim
Now the con. The success stories in the first few chapters make the authors look like quacks. They are all about some companies start blogging and get more income next year. They keep me thinking of some learn-a-new-language-in-3 weeks and shed-30-pounds-in-3-weeks commercials. Anyone with a decent mind would cast doubt on that.
The last few chapters dip in the blogging basics, posts, trackbacks, pinging, and so on. Few examples are given. This book seems to target business managers who can decide to start company blogs. Without examples, can those middle aged non-technical white collar workers who know little about blogging understand? I am very doubtful.
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